Our Story

Our company was formed in 2011 with the primary goal of producing naturally based deodorants that provide effective odor protection for the pre-teen and early teen age groups. Not only was it essential to create a brand that parents could trust, but at the same time we wanted to design the range so kids would also want to use them… not an easy task, but we have done it!

was formed in 2011 with the primary goal of producing naturally based deodorants that provide effective odour protection for the pre-teen and early teen age groups. Not only was it essential to create a brand that parents could trust, but at the same time we wanted to design the range so kids would also want to use them… not an easy task, but we have done it!

Our Mission

Create a natural based range of personal hygiene and skincare products for kids aged 8 to 14 and we continue to research and develop new products that are ideal for the new youth generation.