Before the Fresh Kidz was created, parents of children that had begun puberty faced a dilemma. There simply wasn’t a range of hygiene products designed for pre-teens, “tweens” and teenagers that were not only effective and safe, but made the kids feel confident using them. Keep It Kind, the brand behind the Fresh Kidz range, took this challenge head on. With passion and personal experience, we made sure that our deodorants fought against odor and bacteria, while never compromising safety.
With over 20 years of pharmaceutical experience, our founders discovered that there was a huge need for a kid’s deodorant range that simply wasn’t being filled. Therefore, they spent several years working closely with leading scientists and laboratories, developing what we believe is the ‘best in class’ range of deodorants, formulated for younger, sensitive, skinand are free from any potential harmful chemicals.
Our ultimate mission is to create a broad range of naturally based personal hygiene and skincare products, for kids aged 8 to 14, that both parents, and kids, will love. We continue to research and develop new products that are ideal for the modern, more informed, generation of today.