Fresh Kidz Chemical Free Deodorant Now Available at CVS
By: Marcy Sanford

If you are already a fan of Fresh Kidz all natural deodorants and body washes for boys and girls, you’ll be happy to know that you now have another, convenient location where you can shop for your favorite products. We’re excited to announce that our chemical free deodorants and body washes are now being carried at CVS Pharmacy. So now whether you are looking to restock up on Pink Body Wash, Purple Body Wash, Blue Body Wash, or Fresh Kids safe deodorant for boys or girls, it will be as easy and quick as a short trip to your neighborhood CVS. Fresh Kidz chemical free and aluminum free body washes and deodorants smell great, are effective, and are perfect for kids, tweens, and teens who are starting to experience body odor.

CVS is America’s leading retail pharmacy with more than 9,700 locations. CVS Pharmacy was the first national pharmacy to end the sale of tobacco in its stores and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS recently announced they were reinventing their store to help their customers continue on their path to better health by providing the most accessible and personalized expertise, both in its stores and online.

CVS Pharmacy is rolling out major changes to as many as 70 new and existing stores this year, with plans to expand to several hundred more in 2018. The new, health-focused formats have 100 feet of new merchandise in health and beauty products as well as healthy food and snack options and use a streamlined layout to highlight themes that make shopping easier. “Discovery Zones” in key health categories take a holistic approach to care and product selections, and customers are guided by informational signage with guidance to make finding the right solution easier.

CVS Pharmacy will enhance the beauty shopping experience by adding new, “on-trend” beauty brands as well as products that have greater skin health benefits and more natural ingredients. To help improve customer exploration and inspiration a new “trend wall” has been added to 2,000 stores featuring new launches and niche brands. A beauty discovery zone highlights on-the-go options at checkout.

Pharmacy is at the heart of our business and our focus on providing care to patients and customers defines everything we do in our stores,” said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. “Our new retail offerings leverage our deep expertise in health to enhance our customers’ shopping experience. The same guiding principles that led to the removal of tobacco from our stores extend to our commitment to deliver the most innovative health and beauty solutions.

We did a lot of research to understand how to best serve our customers as we began to reimagine our store experience and we found that people are thinking about their health differently and taking a more proactive approach to staying well,” said Judy Sansone, Senior Vice President, Front Store Business and Chief Merchant. “With that in mind, we crafted a new shopping journey, all in the name of better health.

Fresh Kidz has always had the best health of children in mind. Since 2011 our mission has been to create a line of the best natural based personal hygiene and skincare products for boys and girls from 8 to 14 years old. We are constantly researching and developing new products that are free from potentially harmful chemicals while providing effective odor protection. We’re proud that parents trust our products and that kids want to use them.

In addition to CVS, you can find Fresh Kidz deodorants and body washes at Whole Foods Market, Walgreens, Meijer, Giant, Martin’s Food Market, and Duane Reade Pharmacy. You can also order Fresh Kidz deodorants and body washes online at Abe’s Market, Amazon,, and Target.

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